Jeunanne's blog page and I jumped up out of my bed. Jeunanne's blog hosted a video that showcased Machel Montano launching his new line of 3Zero Plantinum Rum ... RUM its ingenious. Its synonymous with Carnival....feters, music, RUM...need I say more?
Everything SLIGHT Pepper is the brain behind the branding, packaging & full works. Taken from their FB page, Everything SLIGHT Pepper is a specialist Caribbean studio focused on distinctive design for creative projects....and creative this is indeed.
See, Machel is not just a soca star from Trinidad... he is 30 year iconic monster of the soca music world, and an incredible business savvy entertainer. Who is he? Why Machel Montano of course. OK! I may have hyped up the intro a bit much, but sorry its how I feel and its well deserved. I have a 30 year vested love for him, and no other can compare.
Each year I am amped to hear what he releases for Trinidad's carnival season, and each year I find myself spinning out of control with hype. Its in my blood, I am Trini by default...I can't help it.
But musically he has taken soca to another level, and I LOVE him for it. He adds to my patriotic pride.
So in a 30 year long run in the soca business, Machel Montano has managed to do some amazing things. He has toured with his band to many countries and garnered an awesome following. He has toured and performed with American Artists, he was nominated along with other Caribbean artists for the 2011 Soul Train Awards (RIP Don Cornelius), and he has taken Madison Square Garden and made it LIVE. There's no stopping him. And clearly not.
Here you have it, a video of the official launch of 3Zero Platinum Rum ...I have my glass chilled and ready for a sip...what you drinkin' for Carnival 2K12????
Congrats Mr. Montano....you continue to make moves. From one Trini to another, I am proud of you!!!